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Our Neighborhood Programs - The Fillmore

CyberMarketing 2011 was sponsored by Visa, Silicon Valley Bank, and Laramar Group/The Fillmore Center.

Missed the conference? Get a sampling of the keynote address from speaker Michael E. Parker from these clips:

• People Buy Value

• Content vs. Context

• Know Your Brand

See photos from the Conference in our Facebook album. All photos taken by Albert Law of Porkbelly Studio.

Thursday, September 15
1 to 5:30 p.m.
Various locations on Fillmore Street between Sutter and Eddy Streets.
A reception from 5:30 to 7 p.m. will be held at Sheba Piano Lounge.
This conference is FREE, but space is limited.

We are pleased to announce a new interactive conference for microenterprises to understand and begin using new marketing tools! Small businesses with limited marketing budgets will learn to use technology to build their networks and broaden their customer base. Sites and services like Facebook, Twitter, Yelp, Constant Contact, WordPress, and Flickr are free or nominally priced online tools to engage consumers. Entrepreneurs will be paired with marketing technology specialists who will work with them to set up accounts, introduce them to basic concepts, and let them know what to expect when they begin use.

The one-day conference will feature free speakers and seminars. Serving as our Keynote Speaker is Michael E. Parker, award-winning entrepreneur, author of “Who Said So? The Questions Revolutionary Businesses Ask That Make Them Successful” founder of Value-Centered Solutions, Inc. and You Are A CEO, Urban Solutions’ 2011 CyberMarketing Conference is presented in partnership with Infin8 Sync and held in conjunction with their annual Independent Artists Week, September 5-11.

After the conference, join us for a reception 5:30 at Sheba Piano Lounge (1419 Fillmore Street)! Dr. Brenda Wade will emcee the reception. An award-winning holistic psychologist, television host, author, keynote speaker, retreat & seminar leader, and media producer, she has appeared on Oprah, The Today Show, CNN, Good Morning America, and in Essence Magazine.

This conference is FREE, but space is limited. Register today!

SMALL BUSINESSES: Apply for one-on-one training.

If you are interested in volunteering for this conference, we would love to hear from you!
General Volunteer Application
Specialist Volunteer Application for online marketing and social media trainers.

SCHEDULE
(Subject to change)

11:30 AM – 12:30 PM LUNCH IN THE FILLMORE (on your own)
Select from a number of restaurants in the neighborhood offering special deals for CyberMarketing participants.

1 PM REGISTRATION & WELCOME
Yoshi’s Theatre, 1330 Fillmore Street
Come by 1 pm to be eligible for door prizes from Hotel Kabuki and Hotel Tomo.
Welcome by Helen Branham, Director of Small Business Services, Urban Solutions.

1:10 – 1:30 PM KEYNOTE SPEAKER
Yoshi’s Theatre
“EMPOWERING MICROENTERPRISES WITH TECHNOLOGY”
Michael E. Parker will talk about how technology tools can help microenterprises cut costs, increase collaboration, and make big impacts in their communities. Michael is an award‐winning entrepreneur, the author of “Who Said So? The Revolutionary Questions That Businesses Ask That Make Them Successful,” and founder of Value‐Centered Solutions, Inc. and You Are a CEO.

1:45 ‐3 PM PANEL DISCUSSION
Yoshi’s Theatre
“WHAT SMALL BUSINESSES REALLY NEED TO KNOW ABOUT SOCIAL MEDIA”
Panelists will share their extensive knowledge and best business practices, and reveal what small businesses really need to know about social media, including:

• which social media you should focus on for the best investment of your time
  what trends to follow, and what’s best for your business
  
• using social media to effectively compete – learn how to develop promotions and events, correct negative feedback, and more
  
• how to use social media to build community while building your business and brand

Moderator: Lisa Lee, Product Specialist at Facebook and former Publisher of Hyphen magazine. Panelists: Mark Chu Cheong, Director of Sales at Federated Media, specializing in social media and burgeoning media platforms; Christin Evans, Owner, Booksmith..

3:30 ‐ 5:30 PM WORKSHOPS (Participants will choose one)

• “WHAT’S OLD IS NEW”: THE REINVENTION ROUNDTABLE
  Gallery 1307 (Pop Up Gallery for Independent Artists’ Week), 1307 Fillmore Street
  Participants will share how they took an old idea and are refacing to capture a new customer base with social media.
  Moderators: Melonie and Melorra Green of Infin8 Sync
  Roundtable Guests: Roundtable guests include Michele Wilson of Gussie’s Chicken & Waffles
  
  
• “WHO’S OUT THERE?”: GETTING YOUR TARGETED CUSTOMERS
  Jazz Heritage Center’s Screening Room, 1320 Fillmore Street
  Learn how to use Google analytics and other tools that help you learn how to capture your intended audience.
  Speaker: Beth Morgan, Vice President of Marketing, Simplee
  
  
• “LET’S MAKE A DEAL”: THE ADVANTAGES AND PITFALLS OF DAILY DEAL SITES
  Location: Marcus Books, 1712 Fillmore Street
  Learn the difference between GroupOn, Living Social, LevelUp, Scoutmob, and other sites that offer daily discounts that small businesses have been using to attract new customers.
  Speaker: Meaghan Mitchell, Marketing Consultant, Fillmore Community Benefit District

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1:30 ‐ 5:30 PM ONE‐ON‐ONE TRAINING SESSIONS WITH SPECIALISTS
Sessions: 1:30‐2:30, 2:30‐3:30, 3:30‐4:30, 4:30‐5:30
West Bay Conference Center’s Atrium, 1290 Fillmore Street
Jazz Heritage Center’s Lush Life Gallery, 1320 Fillmore Street
One‐on‐one training sessions will be available to selected entrepreneurs through an application process where they will be matched with social media or marketing technology specialists in the following areas: Facebook, Twitter, Yelp, Flickr, e‐newsletters, website/blog development.

Laptop use available to those in need, compliments of Mo’ Magic.

CyberMarketing 2011 Specialists:
Liz Beisler, Sr. Manager Communications, Gap Inc.
Susan Chavez, Non-profit Marketing Consultant
Carlos Hernandez, Social Media Educator and Business Strategist, Social Media for the Uncomfortable
Lorraine Lewis, Marketing Consultant
Mary Liu, CEO, CreateYourOwnLook.com
Mark Prince, Owner, P.J. Communications
Fausto Sousa, Owner, The Rio Food
Tim Townsend, Principal, Oakhurst Media
Annabelle Udo-O'Malley, Events and Communications Manager
Mathew Ventre, SEO Analytics Consultant, Search Metrics
Angela Wasmer, Director, Gap Inc.
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5:30 ‐ 7 PM RECEPTION
Sheba Piano Lounge, 1419 Fillmore Street
Come join us at this meet‐and‐greet mixer with Urban Solutions’ Executive Director Jenny McNulty, Fillmore/Western Addition community members and entrepreneurs, and Urban Solutions’ supporters. Complimentary appetizers.
Emcee: Dr. Brenda Wade, psychologist, television host and founder of The International Love, Money & Seva Summit