Urban Solutions was proud to host our 2nd annual CyberMarketing Conference in San Francisco's Western Addition in 2012, where we have been working with the neighborhood to build a diverse small business community since 2003. Neighborhood entrepreneurs need to utilize social media and mobile devices to expand their marketing beyond family and friends, but often do not have the time or money requested by communications trainings. By offering this free interactive training for 50 microenterprises, Urban Solutions and our pro bono team of marketing and technology professionals show them how to use free tools to reach new audiences and attract customers.
2012 Conference Schedule
Monday, September 10
345 Spear Street, 4th Floor
As an extension of our CyberMarketing Conference, Urban Solutions partnered with Google the week of our conference to invite small businesses to learn how to increase their visibility online using Google+. More than 40 Google team members from around the world were in small group sessions to assess business sites and share their advice during the Google+ Social Hour with Entrepreneurs day.
Thursday, September 13
Jazz Heritage Center
Media & Education Theatre
1330 Fillmore Street (next to Yoshi's box office)
1:00 PM REGISTRATION
1:15 - 2:45 PANEL: "Examining Your Social Media Marketing Strategy"
Is your website communicating your business effectively? What kind of messages are best suited for mobile marketing? When do you need to use Facebook, Twitter, Yelp, Pinterest, Constant Contact and other tools? Can a 'premium' package actually increase bottom line sales? Hear from a panel of social media and marketing professionals.
- Moderator: Hilary Weber, founder of Opportu Professional Coaching
- Michael Neuendorff, president of The Growth Coach
- Mark Prince, owner of PJ Entertainment
- Ana R. Alvarado, public relations for Jimdo
3:00 - 4:30 DEMONSTRATIONS: "Best Free Resources"
Join us for this facilitated open forum where entrepreneurs and marketing/technology professionals are invited to show what tools work for your business and why.
- Facilitator: Lisa Lee, program manager at Facebook and former publisher of Hyphen magazine
- Demonstration of Google by Beth Morgan, marketing consultant
- Demonstration of Constant Contact by Michael Neuendorff, president of The Growth Coach
- Demonstration of Square by Ellen Lee, freelance journalist
3:00 - 4:30 ONE-ON-ONE TRAININGS: "It's All About Your Business"
(Must register in advance.) Up to 16 entrepreneurs will receive a hands-on training session with a marketing/technology specialist who will hear about your business and help you set up a free social media account to get you started. Low- to moderate-income businesses are welcome to apply.
- Mary Liu, Empowered Women Speakers
- Trichelle Smith, Established 1981 Design Studio
- Carla Mays, Start Up Democracy
- Jai Singh, Social Media SF
- Zanoon Nissar, Google
- David Weisman, Google
- Julia Test, Jimdo
- Angel Lee, UC Riverside Media & Cultural Studies
5:00 - 6:00 NETWORKING: "CyberMarketing After Hours"
Stop into Bumzy's down the block at 1460 Fillmore for a refreshment and to exchange info and tips with other participants.
CyberMarketing 2012 was made possible by support from
Additional support was provided from the Community Development Block Grant program, Citi, Comerica Bank, the San Francisco Foundation, Silicon Valley Bank, Wells Fargo, and HSBC Community Development Department, which also provided in-kind donations of video cameras and a laptop.
Read about our 2011 Conference.